Conference Details

2018 UMCVB Fall Conference

Join us for the 21th Annual Upper Midwest Convention and Visitors Bureaus Fall Conference.  Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from a seven state region that includes Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin.  You’ll learn new skills and industry trends through the dynamic educational sessions.  You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.


September 9-11, 2018

Lake Geneva, WI

Grand Geneva Resort & Spa
7036 Grand Geneva Way, Lake Geneva, WI

Hotel Accommodations

Lodging will be available at the Grand Geneva Resort, 7036 Grand Geneva Way, Lake Geneva, WI.  Room rates and complete reservation details will be made available soon.

About our Host City – Lake Geneva, WI

Lake Geneva is a four-season destination, offering everything from a weekend getaway to an extended family vacation. Located on the beautiful, spring-fed Geneva Lake, you’ll find a range of activities year-round, from boating to zip-lining, from skiing to snow-shoeing, from golfing to a day at the spa, from walking the shore path to shopping at the downtown shopping district. Local farms supply our restaurants with the freshest in local ingredients and a range of cuisines. 

Dubuque, IA hosted the very first UMCVB Fall Conference 20 years ago, and they’re thrilled to be welcoming tourism professionals to the conference once again in 2017.


Whether it’s by air, train, bus or car, traveling to Lake Geneva is easy from afar! Click here to begin planning your trip!


Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from a seven state region! Contact Erin Bowers today at 515-309-3315 or for complete sponsorship details. 

Bruce McDaniel Industry Awards

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the Bruce Riley McDaniel Individual Professionalism & Lifetime Achievement Award. Check back for our 2018 nomination form.

Has your Bureau done something worth bragging about? Nominate your organization for the Bruce Riley McDaniel Bureau Innovation Award. Our 2018 nomination form will be available soon.  For a list of past award recipients, click here.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses.  Our 2018 application will be posted shortly.  For a list of past scholarship recipients, click here.