Conference Details

2020 UMCVB Fall Conference

The 23rd Annual Upper Midwest Convention and Visitors Bureaus Fall Conference, scheduled for September 13-16, 2020, has been cancelled. After very careful consideration, we have decided to cancel this year’s UMCVB Fall Conference which was originally scheduled to take place this September in Des Moines. We considered going ahead with the conference, however after numerous conversations with many of you, our potential attendees, it became clear that most would not be able to attend the conference this year due to travel or budget restrictions. We know how important it is to focus on recovery and the marketing of your destination at this time; and we want to be sensitive to the impact COVID-19 has had on our industry. We want to thank Catch Des Moines and Hilton Des Moines Downtown for being wonderful partners and working with us to reschedule the conference in Des Moines for 2021!


Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from an eight-state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. Surrounding states in the Midwest are always welcome to attend as well. You’ll learn new skills and industry trends through dynamic educational sessions. You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.

Conference App This year we are excited to have a conference app to help us connect with each other. We will still be using the Whova app this year to help you connect and we will be offering some digital education opportunities for our members. Download the Whova App to connect with other UMCVB attendees and stay up to date on conference announcements. Watch for email announcements and keep an eye on this website for updates on the digital education UMCVB will be offering.

2020 UMCVB Virtual Conference The UMCVB Board is working diligently on coming up with a plan for some digital education opportunities for our members. Even though we cannot be together this September, we still want to offer educational and networking opportunities this fall. Stay tuned for those announcements!

About Des Moines, Our 2021 Host City

DES MOINES: WHERE THE S’s ARE SILENT! Guess which metro area is the fastest-growing in the Midwest? (Spoiler alert, it’s in the headline.) And while Des Moines is still under some people’s radar, their converts have a hard time keeping a secret. Visitors rave about their iconic festivals and events, farm-to-fork cuisine, 800 miles of hiking and biking trails, and more.

Des Moines is also America’s #1 minor league sports market where you can catch a rising star—or a hot dog—at any one of their marquee events. And as a major art destination in the Midwest, Des Moines is living proof that sometimes the best art doesn’t come in a frame. From thrill rides to chill vibes, catch what you’ve been missing.

Save the Date 2021
September 12-15, 2021

Des Moines

Hilton Des Moines Downtown
435 Park St, Des Moines, IA 50309

Registration Information

Individual Registration is $250 (Register by July 31st, 2021 for this price)

Group Discount will apply. Register your first attendee at $250, all others from your organization/group will be $145 (Register by July 31st, 2021 for this price)

*Late Registration will begin August 1st, 2021: Individual Registration $275, Group Discount Attendees $175

Registration information for upcoming digital education opportunities in the fall of 2020 will be available soon.

Hotel Accommodations

Lodging will be available at the Hilton Des Moines Downtown, 435 Park St., Des Moines, IA.  Room rate for the 2021 Upper Midwest CVB Conference is $129+ taxes/night. 


Whether it’s by air, train, bus or car, traveling to Des Moines is easy from afar! Download the Des Moines Transportation Document to begin planning your trip!

Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from an eight state region! Contact Erin Bowers today at or call 800.274.8774 x711 for complete sponsorship details.  We will be accepting sponsors for our upcoming digital education opportunities. Stay tuned for updates!

Bruce McDaniel Industry Awards

Has your Bureau done something worth bragging about? Nominate your organization for the Bruce Riley McDaniel Bureau Innovation Award.

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the McDaniel Individual Professionalism & Lifetime Achievement Award.

Bill Geist Award

Does your CVB have an emerging leader? Nominate a young professional that achieves and exemplifies great leadership for the Geist Up & Coming Hospitality Leader Award.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses.  Apply for the 2021 Cole Carley Scholarship Program.

For a list of past award and scholarship recipients, click here.