Conference Details

2020 UMCVB Fall Conference

Join us for the 23rd Annual Upper Midwest Convention and Visitors Bureaus Fall Conference.  Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from a seven state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.  Surrounding states in the Midwest are always welcome to attend as well.  You’ll learn new skills and industry trends through the dynamic educational sessions.  You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.

September 13-16, 2020

Des Moines

Hilton Des Moines Downtown
435 Park St, Des Moines, IA  50309

Registration Information


Individual Registration is $250 (Register by July 31st for this price)

Group Discount will apply again this year.  Register your first attendee at $250, all others from your organization/group will be $145 (Register by July 31st for this price)

*Late Registration will begin August 1st: Individual Registration $275, Group Discount Attendees $175

About Des Moines, Our Host City

DES MOINES: WHERE THE S’s ARE SILENT!  Guess which metro area is the fastest-growing in the Midwest? (Spoiler alert, it’s in the headline.)  And while Des Moines is still under some people’s radar, their converts have a hard time keeping a secret. Visitors rave about their iconic festivals and events, farm-to-fork cuisine, 800 miles of hiking and biking trails, and more.

Des Moines is also America’s #1 minor league sports market where you can catch a rising star—or a hot dog—at any one of their marquee events. And as a major art destination in the Midwest, Des Moines is living proof that sometimes the best art doesn’t come in a frame. From thrill rides to chill vibes, catch what you’ve been missing.

Hotel Accommodations

Lodging will be available at the Hilton Des Moines Downtown, 435 Park St., Des Moines, IA.  Room rate for the 2020 Upper Midwest CVB Conference is $129+ taxes/night.  Please make your reservations by August 13, 2020.  Use this link to book your room.


Whether it’s by air, train, bus or car, traveling to Des Moines is easy from afar! Download the Des Moines Transportation Document to begin planning your trip!

Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from an eight state region! Contact Erin Bowers today at or call 800.274.8774 x711 for complete sponsorship details.  Download the 2020 UMCVB Sponsor Packet.

Bruce McDaniel Industry Awards

Has your Bureau done something worth bragging about? Nominate your organization for the Bruce Riley McDaniel Bureau Innovation Award.

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the McDaniel Individual Professionalism & Lifetime Achievement Award.

Bill Geist Award

Does your CVB have an emerging leader? Nominate a young professional that achieves and exemplifies great leadership for the Geist Up & Coming Hospitality Leader Award.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses.  Apply for the 2020 Cole Carley Scholarship Program.

For a list of past award and scholarship recipients, click here.