Conference Details

2022 UMCVB Fall Conference


Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from an eight-state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. Surrounding states in the Midwest are always welcome to attend as well. You’ll learn new skills and industry trends through dynamic educational sessions. You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.

2021 UMCVB Virtual Spring Summit 

Thank you for joining us at the first ever UMCVB Virtual Spring Summit! We hope to offer the Spring Summit again in 2022. 

2022 UMCVB Fall Conference

Date: September 11-13, 2022

Location: Champaign, IL

Cost: $250 for individual/general attendee, discounted price of $145 for additional attendees in your group/organization.



Hotel Accommodations

Lodging will be available at the I Hotel and Conference Center, 1900 South First St., Champaign, IL.  Room rates for the 2022 Upper Midwest CVB Conference will soon be available. 

Aerial shot of the University of Illinois campus.

About Champaign, Our 2022 Host City

In the greater Champaign County area, we like to live Outside of Ordinary. What does that mean, exactly?

It means finding unexpected outdoor activities in the heart of the Midwest, perfect for safe exploration. It’s discovering a flavor from a cuisine you’ve never tried, one of the many reasons we claim the title of Midwest Living’s Greatest Midwest Food Town. It’s finding sculptures rising from the prairie, enhancing the sunrises and sunsets on our big sky. It’s discovering your new favorite band at our live music venues and outdoor concerts. It’s being met with kindness and our signature Midwest Hospitality.

We believe in cherishing every day. Enjoy our local food, artisans, parks & preserves, and everything that makes us Outside of Ordinary

Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from an eight state region! Contact Erin Bowers today at or call 800.274.8774 x711 for complete sponsorship details.  Visit our sponsor information page for more information.

Bruce McDaniel Industry Awards

Has your Bureau done something worth bragging about? Nominate your organization for the Bruce Riley McDaniel Bureau Innovation Award.

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the McDaniel Individual Professionalism & Lifetime Achievement Award.

Bill Geist Award

Does your CVB have an emerging leader? Nominate a young professional that achieves and exemplifies great leadership for the Geist Up & Coming Hospitality Leader Award.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses.  Apply for the 2021 Cole Carley Scholarship Program. Applications closed for the 2021 Fall Conference.

For a list of past award and scholarship recipients, click here.