Conference Details

2023 UMCVB Fall Conference


Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from an eight-state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. Surrounding states in the Midwest are always welcome to attend as well. You’ll learn new skills and industry trends through dynamic educational sessions. You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.

2023 UMCVB Fall Conference

Date: September 11-13, 2023

Location: Brookings, SD

Agenda:  Schedule Available

Cost: Early Bird $275 (available until Friday, July 14), Registration $315 (begins July 15)


Hotel Accommodations

Lodging will be available at the Holiday Inn Express & Suites, 3020 Lefevre Dr, Brookings, SD 57006

Room rates for the 2023 Upper Midwest CVB Conference will be posted soon.


Brookings is the proud home of South Dakota State University.

About Brookings, Our 2023 Host City

Brookings is located off of Interstate 29, approximately 55 miles north of Sioux Falls. With a population of just over 22,000, Brookings is the fourth largest city in South Dakota. It’s home to several large companies, including Daktronics, Bel Brands, Larson Manufacturing, 3M and Twin City Fan. The community offers a variety of attractions and entertainment. The Children’s Museum of South Dakota provides a year-round interactive playground for kids to learn, while the Dakota Nature Park is home to several recreational activities throughout the year. Brookings is filled with plenty of restaurants and gathering places to bring friends together, including numerous museums and galleries.

Plan your trip to Brookings by visiting their website.

Host the 2024 Fall Conference

The Upper Midwest CVB Conference Board requests bids from Destination Organizations located in Iowa, Minnesota, and Missouri to host the 2024 Annual Fall Conference. Find more information on the About UMCVB page.

Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from an eight state region! Contact Erin Bowers today at [email protected] or call 800.274.8774 x711 for complete sponsorship details.  Visit our sponsor information page for more information.

Bruce McDaniel Industry Awards

Has your Bureau done something worth bragging about? Nominate your organization for the 2023 Bruce Riley McDaniel Bureau Innovation Award.

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the 2023 McDaniel Individual Professionalism & Lifetime Achievement Award.

Bill Geist Award

Does your CVB have an emerging leader? Nominate a young professional that achieves and exemplifies great leadership for the 2023 Geist Up & Coming Hospitality Leader Award.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses (lodging and airfare/mileage only). 

For a list of past award and scholarship recipients, click here.