UMCVB Fall Conference Agenda

*schedule subject to change

MONDAY, SEPTEMBER 9 (Pre-Conference/Conference Day 1)

8:00 am – 5:00 pm | Registration

Mayo Civic Center Ballroom Lobby South

9:00 am – 2:00 pm | Exhibitor Set-Up

Mayo Civic Center Ballroom 1

12:00 pm – 2:00 pm | Lunch on your own

Downtown Rochester


2:00 pm – 2:30 pm | Conference Welcome

Mayo Civic Center Ballroom 1

Welcome to the 27th annual UMCVB Fall Conference!

Presented by:

  • Brent Cory, President & CEO of Enjoy Eagan and the UMCVB Board President
  • Joe Ward, President of Experience Rochester MN

2:30 pm – 3:30 pm | Opening Keynote

Mayo Civic Center Ballroom 1

Yes Is the Answer

Christine Trippi is the author of Yes Is the Answer, the #1 bestselling book for hospitality on Amazon, and Founder & Chief Energy Officer at The Wise Pineapple. This private hospitality brand connects ambitious leaders to their goals. Christine has been serving select, full and resort properties for 36+ years and she helps hotel teams to Be Confident, Empowered, and Lead from the Heart through mindset and proprietary strategy that leverages each leader to take action and get Sweet Results!

Presented by: Christine Trippi, Speaker | Author | Consultant, The Wise Pineapple

3:30 pm – 4:00 pm | Break & Visit Exhibitors 

Mayo Civic Center Ballroom 1

4:00 pm – 4:45 pm | Concurrent Sessions 1

Suite 108

The 50 Cups of Coffee Challenge

This networking challenge will help YOU grow, learn, connect, and get Sweet Results!

Presented by: Christine Trippi, Speaker | Author | Consultant, The Wise Pineapple

Suite 109

To Sports Commission or Not

What is the best way for your destination to tackle the sports market. Huddle Up Group will moderate with panel to discuss how different destinations have their sports tourism set up.

Moderated by: Jon Schmieder, Huddle Up Group

Presented by: Panelists TBA

Suite 110

Working With Your Stakeholders

Hear from Meet Minneapolis and Visit Saint Paul talk about how they’ve shifted their partner engagement strategy to advance community priorities.

Presented by: Jeff Baidoo, Meet Minneapolis, Chelsea Fey, Visit Saint Paul

Suite 111

Session Title TBA

Session Description TBA

Presented by: TBA

4:45 pm – 5:00 pm | Break & Visit Exhibitors 

Mayo Civic Center Ballroom 1

5:00 pm – 5:45 pm |  Welcome Happy Hour

Mayo Civic Center

Hosted by Tempest

6:00 pm – 9:00 pm | Opening Reception

Mayowood Stone Barn

More information to come

Sponsors: Experience Rochester, Tempest


TUESDAY, SEPTEMBER 10 (Conference Day 2)

7:00 am – 5:00 pm | Registration

Mayo Civic Center Ballroom Lobby South

7:30 am – 8:30 am | Breakfast Buffett

Mayo Civic Center Ballroom 1

8:15 am – 8:45 am | Welcome & Announcements

Mayo Civic Center Ballroom 1

8:45 am – 9:45 am | Morning Keynote

Mayo Civic Center Ballroom 1

Embracing Bold Collaboration: Creating destination vibrancy through the power of partnerships.

Zelms’ career has allowed her to work in urban communities in the heart of Texas and the north shore of Chicago, (where she dabbled in improv at The Second City), world-class visitor destinations in the high desert of Arizona, the vibrant and diverse community of Mankato, MN and now Rochester – a global destination for healthcare. Zelms is an International City/County Management Association (ICMA) credentialed manager, was awarded the ICMA Assistant Excellence in Leadership Award in 2014 and is a 2017 graduate of the Senior Executive Institute at the University of Virginia. She holds a Master of Public Administration from the University of Kansas and a Bachelor’s Degree in Public Administration from Augustana College. As City Administrator, she is responsible for providing strategic leadership and direction for overall City operations as well as carrying out the policies and ordinances of the City Council, coordinating with the Mayor, and directing the administrative functions and operations for service areas supported by a team of over 950 employees and a budget of almost $580M.

Presented by: Alison Zelms, City Administrator, City of Rochester MN

9:45 am – 10:15 pm | Break & Visit Exhibitors

Mayo Civic Center Ballroom 1

10:15 am – 11:00 am | Concurrent Sessions 2

Suite 108

Understanding the American Traveler Sentiment and what it means for Destination Organizations

Hear the latest data and trends from Longwoods International’s monthly research.

Presented by: Melissa Luebbe, Longwoods International

Suite 109

Podcasting and Media Strategies for DMOs

Session Description TBA

Presented by: Bill Von Bank, Experience Rochester

Suite 110

Session Title TBA

Session Description TBA

Presented by: TBA

Suite 111

Session Title TBA

Session Description TBA

Presented by: TBA

 

11:00 am – 11:15 am | Break 

11:15 am – 12:00 pm | Concurrent Sessions 3

Suite 108

Assessing Your Grant Program

Session Description TBA

Presented by: TBA

Suite 109

DEI Fatigue

Session Description TBA

Presented by: TBA

Suite 110

Sales Strategies

Session Description TBA

Presented by: TBA

Suite 111

Session Title TBA

Session Description TBA

Presented by: TBA

12:00 pm – 12:30 pm | Lunch Buffet & Visit Exhibitors 

Mayo Civic Center Ballroom 1

12:30 pm – 1:30 pm | Luncheon Keynote

Mayo Civic Center Ballroom 1

Session Title TBA

Session Description TBA

Presented by: Andreas Weissenborn, VP, Research & AdvocacyDestinations International

1:30 pm – 2:00 pm | Break & Visit Exhibitors

Mayo Civic Center Ballroom 1

2:00 pm – 3:00 pm | Award Presentations

Mayo Civic Center Ballroom 1

Session Details TBA

3:00 pm – 3:30 pm | Refresh at hotels

3:30 pm – 4:00 pm |Travel to Experience Tours

Information TBA

4:00 pm – 5:30 pm | Experience Tours

Explore what makes Rochester unique with three different adventures that highlight the community’s rich history and art scene, the award winning breweries, and the ever famous Mayo Clinic Campus!  More information will be announced soon.

5:30 pm – 7:00 pm | Pre-Dinner Reception

River Front Plaza

More information to come

Sponsors: Experience Rochester, Simpleview

7:00 pm – 10:00 pm | Dine Around Rochester

dinner on your own

 


WEDNESDAY, SEPTEMBER 11 (Conference Day 3)

7:00 am – 12:00 pm | Registration

Mayo Civic Center Ballroom Lobby South

7:30 am – 8:30 am | Breakfast Buffett

Mayo Civic Center Ballroom 1

8:15 am – 8:30 am | Welcome & Announcements

Mayo Civic Center Ballroom 1

8:30 am – 9:30am | Morning Keynote

Mayo Civic Center Ballroom 1

Life, Liberty and the Pursuit of Happiness in the Tourism Industry – Tales from the New York Sherpa’s Million Miles on the Road

When most people are asked what they really want, they say “to be happy”. While our work is promoting destinations most of us must unlearn the idea that happiness is a destination we can only get to “when…”. Josiah Brown, or the New York Sherpa as he is called, will take you through his journeys of now nearly 1 millino driven miles and the lift, health and mental challenges he has faces and how “Happiness now” changed it all.

Presented by: Josiah Brown, The New York Sherpa | President/CEO, Famous Destination Marketing

9:30 am – 9:45 am | Break 

Mayo Civic Center Ballroom 1

9:45 am – 10:30 am | Concurrent Sessions 4

Suite 108

The Print Travel Guide of the Future

Print is not dead, but yours might be. Learn from our experience of talking to thousands of travelers per year on what they are looking for in travel guides and why it’s an essential part of your local advocacy efforts as well.

Presented by: Josiah Brown, Famous Destination Marketing

Suite 109

Session Title TBA

Session Description TBA

Presented by: Mayo Clinic

Suite 110

Session Title TBA

Session Description TBA

Presented by: Simpleview

Suite 111

Session Title TBA

Session Description TBA

Presented by: TBA

10:30 am – 11:00 am | Break & Visit Exhibitors

Mayo Civic Center Ballroom 1

11:00 am – 12:00 pm | Closing Keynote 

Mayo Civic Center Ballroom 1

Session Title TBA

Session Description TBA

Presented by: Sam Richter, Speaker | Author, Sam Richter

12:00 pm – 12:15 pm | 2025 Welcome Presentation

Mayo Civic Center Ballroom 1

Next Host of UMCVB TBA

12:15 pm – 12:30 pm | Conference Closing

Mayo Civic Center Ballroom 1