Conference Details

2024 UMCVB Fall Conference


Attendees for this unique conference come from Convention and Visitors Bureaus, Chambers of Commerce and Tourism Departments from an eight-state region that includes Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. Surrounding states in the Midwest are always welcome to attend as well. You’ll learn new skills and industry trends through dynamic educational sessions. You’ll also enjoy abundant networking opportunities with your colleagues throughout the Upper Midwest.

September 9-11, 2024 in Rochester, MN


Cost: $325 Early Bird (through May 31st),

$400 Registration starting June 1st

View the current agenda

Hotel Accommodations

A room block for the UMCVB Fall Conference is available at Hotel Indigo. Book your room by following this link

Block rates are $139/night + taxes and fees. Please book your room by August 16th.



Rochester is the proud home of the world-renowned Mayo Clinic.

About Rochester, Our 2024 Host City

Home to Mayo Clinic, Rochester is a thriving city of just over 100,000. Consistently rated as one of the best cities to live in the U.S., Rochester is also a welcoming destination for visitors. Distinguished by its culture of caring, spirit of innovation, and fascinating history, Rochester, is renowned for its scenic beauty, relaxing pace, and abundant diningshopping, and entertainment options.

Plan your trip to Rochester by visiting their website.

Travel Information

Conveniently located just off of Interstate 90, Rochester is just 75 miles south of Minneapolis-St. Paul International Airport. 

Download helpful travel tips & information here.

Host the 2025 Fall Conference

The Upper Midwest CVB Conference Board requests bids from Destination Organizations located in Wisconsin and Illinois to host the 2025 Annual Fall Conference.  Download the RFP here for more information.  If you have interest in hosting a future conference, reach out to our Event Coordinator.


Exhibitors/Sponsorship Opportunities

Gain valuable exposure for you and your company with an excellent opportunity to network with CVB and tourism professionals from an eight state region! Contact Erin Bowers today at [email protected] or call 800.274.8774 x711 for complete sponsorship details.  Visit our sponsor information page for more information or complete the sponsor form.

Bruce McDaniel Industry Award

Does someone you know in your field deserve recognition? Then you’ll want to honor this person by nominating them for the 2024 McDaniel Individual Professionalism & Lifetime Achievement Award by July 31, 2024.

Innovation Award

Has your Bureau done something worth bragging about? Nominate your organization for the 2024 Innovation Award by July 1, 2024.

Bill Geist Award

Does your CVB have an emerging leader? Nominate a young professional that achieves and exemplifies great leadership for the 2024 Geist Up & Coming Hospitality Leader Award by July 31, 2024.

Cole Carley Scholarship Program

This scholarship program, in honor of Cole Carley, is designed to help fund the registration costs for one person to attend the annual UMCVB Fall Conference. The program consists of one free registration to the conference plus up to $500 in reimbursable travel expenses (lodging and airfare/mileage only). Apply for the scholarship by April 30, 2024.

For a list of past award and scholarship recipients, click here.